Every website lives and dies on its ability to be seen, and fortunately the WordPress platform is uniquely capable of boosting your search ranking and delivering increased volumes of traffic. But this blessing comes with a curse: along with the seemingly endless number of possible customizations there is an overwhelming choice of available plugins. So which ones to use? And how exactly do you tie it all together? In this course, internationally recognized marketing thought leader Brad Batesole, who has helped high-trafficked sites such as LinkedIn, LegalZoom, and TMZ with their SEO, shows you only the most critical aspects you need to learn in order to maximize your visibility on the Web. You’ll learn how to increase your page speed, structure your URL properly, optimize your images, improve your overall site performance and more. After completing this course, you’ll be a better WordPress developer with the ability to optimize any WP site from the inside out.